4 Steps to Operationalize Modern Marketing Work

Figuring out the right balance between work to be done, when it should be prioritized, and which limited resources to use, can be one of marketing’s biggest challenges. In addition, you’re being asked to get more work done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious, and you often don’t know the true capacity of your team so you can properly make assignments without burning people out.

Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be most effective and to scale your resources with the amount of work you’re expected to do.  Join Mayer Becker, Principal Consultant at Zee Jay Digital and Cameron Masters, Strategic Program Manager at Workfront where they’ll discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency—so you can gain more time to do the job you were hired to do. In this webinar, you’ll learn how having the right balance of process and workflows can:

  • Increase on-time deliver
  • Ensure consistent, high-quality work
  • Reclaim time for innovation and creativity
  • Put into action your own workflows, so can make sure the rest of the organization is effective and streamlined

Date: Wednesday, May 01, 2019
Time: 01:00 PM Eastern Daylight Time
Duration: 1 hour

Mayer Becker
Principal Consultant
Zee Jay Digital

Mayer Becker is a principal consultant with Zee Jay Digital who leads process design, governance, and digital transformation engagements. His career in marketing spans 25 years and includes leadership roles at ADP, Computer Associates, Tribune Company, United Airlines, Motorola Mobility, and several start-ups. For the past 12 years, Mayer has focused on marketing operations, both as a consultant and as a practitioner, and was among the earliest to define the role of the marketing operations function publicly. At Motorola Mobility, he served as chief-of-staff to the CMO, initiated process improvements and implemented an integrated MRM/DAM application. When not drawing process maps, he can be found in a Paris cafe enjoying the city’s culture and history, or in Chicago cheering on the Cubs.

Cameron Masters
Marketing Strategic Program Manager
Workfront

Cameron is the marketing strategic program manager at Workfront. In his role, he oversees the development and maturation of marketing workflows, processes, and project management. Previously, he worked as a change management consultant for various teams at Microsoft, helping improve work processes and enable better internal communication and collaboration.