Increasing Marketing’s Metabolism
More and more Marketing organizations are realizing they need to be faster, more flexible/responsive and more collaborative in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization. Organizations like Vistaprint, CA Technologies, EMC, Oracle, and Level7 use Agile Marketing to accelerate time from concept to live campaign, deliver more marketing content that performs better, and collaborate more effectively with inside sales teams.
Agile Marketing describes a mindset of continuous learning and validation, customer focused collaboration across functional silos, adaptive and iterative campaigns and more responsive/continuous planning.
We work alongside the pre-eminent thought leaders and practitioners who have pioneered the application of Agile to marketing. We passionately promote Agile around the world with education, certification, and implementation resources.