Take a Look Inside the Creative Mind

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7091514/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] As marketers, we interact with highly creative people every single day and may even be one ourselves because marketing is both an art and science. While we typically encounter the highly creative while working with our internal or external agencies,...

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MarTech East 2018: Lessons from 2 retail giants

OCTOBER 3, 2018 | 11:15 AM ET | HYNES CONVENTION CENTER | BOSTON, MA Marketing Transformation - How to Drive Successful Change with an Emphasis on Marketing’s Operating Model This year, businesses are expected to spend $1.3 trillion (USD) on digital transformation initiatives, but recent research suggests that...

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The importance of an Agile, Talent-centered Operating Model: A CMO’s Guide to Transformation

About this eBook Digital transformation is one hot topic that’s got everyone talking. While it’s the imperative of the day, many CMOs who’ve taken the plunge haven’t fared so well: 70% of transformation initiatives have failed to reach their goals. Marketing leaders have not always been in...

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