Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8691833/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow Zee Jay Digital specializes in helping Marketing leaders to drive change.  We pride ourselves for being trusted advisors to marketing leaders; Together we transform...

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Challenges and Realities of Recruiting Modern Marketers

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8525423/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Challenges and Realities of Recruiting Modern Marketers Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skillsets. Just like innovation anywhere else, people who can take concepts...

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The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8345990/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] A brand is more than the name or the identity of a business; It is its personality. Its essence. It is the way people feel when they think about it. Brand is the personification of your business and is used...

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Agile Marketing: Challenges, Misconceptions, and Why Its more than a Buzzword

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8158625/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its...

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A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7873274/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the nuances...

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Marketer in the Middle: How Do You Manage the Creative Review Process?

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7693589/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point for...

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From Alcohol to Cannabis: Marketing After Prohibition

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7537100/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"]Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has evolved to contend with digital...

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Realities of Reporting to the CMO

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7360142/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of...

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The Nature of Bias in Marketing

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7204943/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on...

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