The Digital Transformation of Marketing, Branding, Businesses, and Consumers with Management Consultant Lisa Gralnek

[podcast src="https://html5-player.libsyn.com/embed/episode/id/10189913/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives as individuals, consumers, and...

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Hiring Technology for Automated Work Processes – Making the Case for Workfront Fusion Integration Platform with Product Manager Melinda Layten

[podcast src="https://html5-player.libsyn.com/embed/episode/id/10037840/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] With massive amounts of technology available, the mystery around what technology can do is fading and is being replaced by a new question: How to strategically implement the right technology, with the right integrations, to achieve unification across the business. Bringing...

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Designing Personalized, Relevant, and Data-Driven Customer Experiences

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9422804/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer experiences. As personalization technology becomes...

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Realities and Challenges of Digital Content Marketing Operations and Strategy for B2C and B2B Retailers

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9248117/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Digital content marketing is critical in supporting eCommerce- especially in an online retail environment competing with the likes of Amazon. In today’s episode we explore the challenges faced by creative producers who are tasked with producing and delivering innovative and...

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Building Alignment between Sales and Marketing: When to Leverage Marketing Automation, Designing the Prospect Experience, and Getting Agreement on the Real Definition of Marketing Qualified Leads

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9054524/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] In this episode we explore the Sales perspective understand how Marketing can focus their efforts to qualify and nurture leads so that Sales can effectively close the deal on Marketing’s pool of prospects. While it can often feel as though...

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Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8691833/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow Zee Jay Digital specializes in helping Marketing leaders to drive change.  We pride ourselves for being trusted advisors to marketing leaders; Together we transform...

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Challenges and Realities of Recruiting Modern Marketers

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8525423/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Challenges and Realities of Recruiting Modern Marketers Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skillsets. Just like innovation anywhere else, people who can take concepts...

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The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8345990/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] A brand is more than the name or the identity of a business; It is its personality. Its essence. It is the way people feel when they think about it. Brand is the personification of your business and is used...

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Agile Marketing: Challenges, Misconceptions, and Why Its more than a Buzzword

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8158625/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its...

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