Designing Personalized, Relevant, and Data-Driven Customer Experiences

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9422804/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer experiences. As personalization technology becomes...

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Realities and Challenges of Digital Content Marketing Operations and Strategy for B2C and B2B Retailers

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9248117/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Digital content marketing is critical in supporting eCommerce- especially in an online retail environment competing with the likes of Amazon. In today’s episode we explore the challenges faced by creative producers who are tasked with producing and delivering innovative and...

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Building Alignment between Sales and Marketing: When to Leverage Marketing Automation, Designing the Prospect Experience, and Getting Agreement on the Real Definition of Marketing Qualified Leads

[podcast src="https://html5-player.libsyn.com/embed/episode/id/9054524/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] In this episode we explore the Sales perspective understand how Marketing can focus their efforts to qualify and nurture leads so that Sales can effectively close the deal on Marketing’s pool of prospects. While it can often feel as though...

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Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8691833/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow Zee Jay Digital specializes in helping Marketing leaders to drive change.  We pride ourselves for being trusted advisors to marketing leaders; Together we transform...

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Challenges and Realities of Recruiting Modern Marketers

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8525423/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Challenges and Realities of Recruiting Modern Marketers Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skillsets. Just like innovation anywhere else, people who can take concepts...

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The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8345990/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] A brand is more than the name or the identity of a business; It is its personality. Its essence. It is the way people feel when they think about it. Brand is the personification of your business and is used...

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Agile Marketing: Challenges, Misconceptions, and Why Its more than a Buzzword

[podcast src="https://html5-player.libsyn.com/embed/episode/id/8158625/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its...

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A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7873274/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the nuances...

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Marketer in the Middle: How Do You Manage the Creative Review Process?

[podcast src="https://html5-player.libsyn.com/embed/episode/id/7693589/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/a8318f/" height="90" width="100%" placement="top" theme="custom"] How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point for...

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