Apply a decade of marketing process know-how
Leverage Zee Jay Digital’s end-to-end process know-how with campaign planning materials and our omni-channel execution know-how honed over the last decade working with the world’s most successful marketers.
While marketing processes are very different than those for other areas of a company, marketers have been focusing on process for more than a decade. With an end-to-end, omni-channel perspective, high-quality process can be your framework to properly plan marketing programs and execute with high-quality creative that aligns to modern content management.
Zee Jay Digital’s process toolkits are industry-specific, easily adaptable, and are designed to be used in tandem with all leading project management and workflow technologies.
Planning and marketing implementation toolkits incorporate:
- Campaign justification/ business case / proposals
- Predefined roles and responsibilities mapping to workflow tasks
- Key dates, resources, US and global stakeholders
- Situational analysis
- Cascading campaign KPI framework
- Campaign messaging
- Campaign content requirements (audiences, style elements, identification of existing assets, languages, communication channels, and more)
- Resource requirements and work plan
- Workflow variations for traditional long-tail campaign planning, fast path market responses with no lead time, and new/custom and fixed repeatable content.
- Execution process variations for digitized content, video, events, website, social, email, print, and syndication/PR.
- Emended workflow tasks for review and approval, regularity and compliance, tagging and storage, and more.