The Nature of Bias in Marketing


Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a daily basis. In this episode, we explore how bias operates both in the workplace and in marketing.

Social Perceptions & Attitudes Lab, Providence College

Guest: Saaid Mendoza
Dr. Saaid Mendoza is an assistant professor of psychology and the principle investigator of the Social Perception & Attitudes Lab at Providence College. Dr. Mendoza received his bachelor’s degree in psychology from Rice University and earned his doctorate in Social and Organizational Psychology from New York University. His research examines how intergroup bias operates in our daily life.

Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.