The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success


A brand is more than the name or the identity of a business; It is its personality. Its essence. It is the way people feel when they think about it. Brand is the personification of your business and is used to build relationships with prospects, customers, and talent. Never before has it been more possible to build a brand and use it to grow your business – Yet true success relies on the ability to support and drive brand perceptions with smart, empathetic practices. The same goes for building a personal brand. In this episode, we sit down with Doug Brown, CEO and founder of Atlanta-based Brown Bag Marketing, a full service creative marketing agency with a penchant for curiosity, empathy, and empowerment.

Pay a visit to Brown Bag Marketing

Guest: Doug Brown
Doug is the founder and CEO of Brown Bag Marketing, a full service creative marketing agency based on Atlanta, GA. Doug believes in the concept of accessible leadership and employee empowerment.

Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.