Achieve marketing scale for engagement
Wealth management, retail banking, institutional banking and insurance are all in a state of change. Financial services marketing, once focused on sales-led initiatives and sales support, is now able to deliver broader scale and reach thanks to marketing automation.
Zee Jay Digital draws on the deep financial services expertise of our consultants. Our team understands that the right operating model will define how content flows across the organization and through marketing, resulting in repeatable, timely deliverables. A properly defined global footprint will balance regionally placed roles and tasks to maximize speed and relevancy to local markets. The idea is to unify the customer experience and deliver the right content at the right time not with heroics, but in the normal course of business.
Our approach brings the financial services marketing operating model to life by: