As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer experiences. As personalization technology becomes more widespread and well understood,......
A podcast tribute to real-world marketers
Marketing leaders, creatives, account managers, developers, and the folks who manage budgets. This podcast series airs what these and other working marketers have to say about their every day.
As customer expectations morph, those on the front lines are waking up to the reality that the way their team works hasn’t kept up with the times. It’s overly-complicated, politically stifling and just plain difficult to get work done. It’s now time for collective problem solving to make things right.
Zee Jay Media uncovers the challenges of modernizing marketing in the digital age. The talk’s entertaining, the dialog will open your eyes, and the therapeutic value is well worth your time.