Life Sciences

Simplifying relationships: within marketing and in the customer relationship

Healthcare providers, pharma and biotech are seeing as much change as any industry. Global innovations, changing regulations, aging populations and declining barriers to entry make for new ways to compete, and engage patients and buyers. As with other newly disrupted industries we serve, our consultants draw on learnings from more mature industries who have already navigated similar digital disruption and regulatory scrutiny.

The shift from treatment to prevention, and the complex selling of medical devises and equipment, winning patient and buyer experiences are paramount. An understanding of the customer experience’s impact on the sales and marketing content supply chain provides the justification for reformatting content creation process and team design. Our holistic methodology breaks down longstanding silos by recasting how work gets done to deliver on the intended customer experience.

Our approach brings the life sciences operating model to life by:

Decoupling sales collateral, marketing promotional content and other forms of content that require divergent approaches and skills

Simplifying potential very complex product/service organizations and the marketing and production servicing them

Assessing outsourcing non-core fulfillment capabilities, and others

Designing end to end processes to coordinate the flow of planning and content creation across all internal and external team members