Marketer in the Middle: How Do You Manage the Creative Review Process?


How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind.

Review and approval is a major pain point for many marketers who must manage multiple and sometimes contradicting stakeholders. Despite best intentions, teams often struggle with providing actionable, structured feedback on time. This episode will cover some of the interpersonal and project management strategies for owning the review and approval process of your marketing creative, and explain how to deal with “swooping D’s” – executives who interrupt the feedback process at the last minute.

Guest: Paige Sargent
Paige Sargent is a 20-year retail marketing veteran who previously held a global role as the Director Account and Project Management for Staples’ In-house marketing and advertising agency. In various roles over her career, Paige was responsible for the creative execution of more than 5,000 marketing projects a year across North America and Europe.

Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.