Marketing Transformation

Blends organization, marketing and technology strategies together into vision and execution

They don’t teach marketing transformation in school — at least not yet. Our  marketing transformation team is made of up vertical business strategists and digital professionals with varied backgrounds, educations and interests, who offer a pragmatic and execution-oriented approach to transform your marketing organization.

Our expertise in operating model innovation, customer experience, technology ecosystem, marketing value chain, organizational design, and change management all comes to bear as we illuminate the type of transformative opportunities and threats occurring in your industry.

Our engagements are grounded in the knowledge that digital initiatives require strong organizational and stakeholder alignment. Transformation begins by bringing internal and external stakeholders together to determine how functions work in concert. We then define the marketing capabilities and design the processes required to deliver an enhanced, unified customer experience. It’s all accomplished in a way that tears down organizational silos and allows for perpetual change.