Mirren Agency CEO Summit 2017
The Summit for CEOs and Their Top Lieutenants Focused on Driving Agency Growth
Eric Rotkow will be giving a talk to leading agency CEO | November 7 @ 11:15am
Who Should Attend?
This is not an event for mid-level or junior attendees and they will therefore not be permitted to attend. Only the top few executives charged with growing the agency can participate. This may include the CEO, President, Chairman or Managing Director, along with top department heads.
Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive your agency forward.
Zee Jay is honored to be speaking again at the preeminent forum for agency leaders.
Session: How to compete in your clients new operating model
Summary: Marketing programming is far more complex than ever before for most clients, as they contend with digital transformation. Strategy development and campaign planning have become oriented to customer journeys and experiences; while activation has become an exercise in coordinating the mix of internal creative teams, external agencies and vendors, consulting firms, IT, MarTech/AdTech, and other resources for successful marketing.
In response, marketing organizations are becoming more sophisticated and nuanced in how they select and plug-in external service providers into their organizations. They are designing new operating models that allows for fluid planning across functions, and orchestration of work across internal and external teams, but are also enhanced with a shift to Agile and staff augmentation to fill critical gaps in talent.
For many external agencies, these changes have meant increasingly narrow and transactional client relationships, versus the platform-setting relationships of the past. However, with enhanced service models, agencies can dramatically align themselves to how clients are now organizing themselves amidst digital transformation, even embedding your team’s skills, expertise, and capabilities into client marketing operations.
This session will discuss how leading brands are starting to think about the mix of internal and external service providers, and how mid-size agencies can adapt their service models to remain relevant, compete, and win. The session will include:
- Digital transformation trends that are impacting agency service models
- Who mid-size agencies compete with in 2018? How your competitors overlap? Where are gaps in their services to exploit?
- How clients are organizing themselves for digital transformation, and how agencies — and other service providers — fit into (or not!)
For more info, click here.