Retail

Elevating far beyond traditional marketing operations

Big box, apparel, fashion, department and discount stores are in different stages of modernization and are grappling with countless consumer engagement and organizational challenges. Some are trying to elevate marketing beyond price promotion to campaign storytelling, while designing shared workflows for product development and merchandising. No matter the level of operational maturity, Zee Jay Digital offers capabilities to retailers drawing on the deep experience and expertise of our consultants.

With an understanding of the historical interdependence between marketing and merchandising organizations, our team designs the operating model to unify the marketing organization. We do this via mission, values and goals, and create a shared view of marketing’s capabilities and how marketing serves merchandising and stores. With the operating model defined, processes and technology may be defined.

Our approach brings the retail marketing operating model to life by:

Connecting online and offline touchpoint managers

Recasting seasonal planning processes to be common across marketing, merchandising and other areas

Building processes that emanate from a single direction for high-quality omnichannel programming

Modernizing accounting practices for forward-looking decision making

Defining content standards for assets to flow across channel partners and vendors