Elevating far beyond traditional marketing operations
Big box, apparel, fashion, department and discount stores are in different stages of modernization and are grappling with countless consumer engagement and organizational challenges. Some are trying to elevate marketing beyond price promotion to campaign storytelling, while designing shared workflows for product development and merchandising. No matter the level of operational maturity, Zee Jay Digital offers capabilities to retailers drawing on the deep experience and expertise of our consultants.
With an understanding of the historical interdependence between marketing and merchandising organizations, our team designs the operating model to unify the marketing organization. We do this via mission, values and goals, and create a shared view of marketing’s capabilities and how marketing serves merchandising and stores. With the operating model defined, processes and technology may be defined.
Our approach brings the retail marketing operating model to life by: