70% of digital transformation initiatives have failed to reach their goals. While CMOs have not always been in the driver’s seat, their reach across the organization and impact on the customer experience create an opening to lead the charge.
CMOs: Do you know where to start?
PODCAST TRIBUTE SERIES ANNOUNCEDAs customer expectations morph, those on the front lines are waking up to the reality that the way their team works hasn’t kept pace. Eye-opening podcasts by Zee Jay Media uncover challenges of modernizing marketing in the digital age.
A CAMPAIGN TO CREATE COHESIVE CUSTOMER EXPERIENCESMake the new Workfront Solution Brief—and your customized, live demo of a day in the life with integrated process flow—part of your stack story.
ZEE JAY AND NEON FORM GLOBAL WORK MANAGEMENT ALLIANCEThe GWMA™ has the proprietary tools and process innovation global organizations need to successfully implement work management technology worldwide—making it the preferred partner for CCMOs and marketing operations execs across the globe.
Unpack Misconceptions to Properly Apply Agile for Marketing in a Digital World Many marketing leaders are advancing from a waterfall mindset, incorporating agile approaches to the way they work. They’re helping their agencies and marketing organizations do more than just improve their digital marketing. These......
Figuring out the right balance between work to be done, when it should be prioritized, and which limited resources to use, can be one of marketing’s biggest challenges. In addition, you’re being asked to get more work done and to do it faster, when teams......
Agile applied to marketing is not new. The application of the IT concept for development of marketing programs has been adopted by many firms, each firm often giving it a unique take. With Agile, we have seen marketing productivity and quality increase, but potential to......
Workfront®, the first work management application platform for the enterprise, today announced the winners of the fifth annual Workfront Lion Awards at its 2019 Leap User Conference. The Workfront Lion Awards recognize people and organizations who are pioneering modern work management and achieving positive, measurable results as they transform work......
