PROVIDENCE, R.I. (Jan. 1, 2018)—Zee Jay Digital today announced it has formalized a partnership with Workfront, the leading provider of cloud-based enterprise management solutions. The marketing transformation company will provide management and agile consulting services aligned with Workfront’s enterprise work management platform to help marketing leaders address the operational challenges of marketing in the digital age.
“We are pleased to combine forces with Workfront to help our mutual clients drive customer engagement,” said Eric Rotkow, Zee Jay Digital managing director. “Our firm’s marketing transformation services coupled with Workfront’s enterprise work management software enable modern CMOs to achieve personalized customer experiences at scale.”
Zee Jay Digital provides strategic services—including organizational design and orchestration of work across internal and external teams—that corporate marketing organizations and in-house agencies need to structure, operate and compete in a complex digital marketing environment.
In addition, leveraging Workfront’s training, resources and tools, Zee Jay Digital defines tailored processes—including creative workflow, as well as financial management, budgeting, procure-to-pay and resource allocation—and provides implementation services to accelerate automation of digital marketing.
Workfront enables marketing teams to seamlessly manage digital work processes so product ideas, creative work, and content are delivered faster and with more efficiency. Collaborative review and approval of digital work is also faster with Workfront to assure quality and consistency.
“Working together, Zee Jay Digital and Workfront empower marketing organizations to better focus, innovate, and manage resources to deliver their best work,” said Laura Biasucci, vice president of North America Partners at Workfront. “Zee Jay Digital provides valuable expertise to address our customer’s strategic, financial, and marketing operations’ needs, enabling them to transform to a modern, customer-centric digital marketing approach.”
Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront.
Zee Jay Digital is a marketing transformation company that works with marketing leaders to create agile operational environments that foster customer engagement. A boutique alternative to large consulting firms, Zee Jay helps corporate marketing organizations and in-house agencies structure their operations to better compete in a digital world. The firm provides transformation services—including financial management, organizational design, agile coaching, process improvement—needed to achieve personalized customer experiences at scale. To learn more visit www.ZeeJayDigital.com.