Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has evolved to contend with digital transformations rampant in the past 20 years, while cannabis marketing benefits from immediate opportunities to capitalize on the digital grass-roots movements afforded by social media and other modern marketing practices. In this episode, we explore the techniques, technology, and context of cannabis and spirits marketing in the digital age.
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Medical Cannabis Community
Guest: Abraham Villegas
Abe Villegas is a proud dad of 2, husband of 1, and operates a digital marketing agency where he focuses on helping people connect with their ideal audiences through website development, search engine optimization, social media marketing and more. More notably, he started a media based organization, The Medical Cannabis Community, which is focused on bringing people together, raising awareness about cannabis, and providing the resources available for people to navigate state legal access. Learn more about Abraham's digital marketing agency here: AV Social Strategies
Guest: Jim Dionne
Global Director of Marketing and Indirect Procurement at a major spirits manufacturer. In this role he is aligned directly to the CMO, Regional Presidents, Brand and Commercial Marketing Leadership teams and Marketing Operations. Jim spends a majority of his time working with the leaders of marketing to align their go-to-market strategies with the broader brand and commercial strategies. As providers of insight and direction to the development of many strategies, his team is tasked with ensuring that their agency providers are all performing in alignment to the overall marketing strategies.
Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.