Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow
Zee Jay Digital specializes in helping Marketing leaders to drive change. We pride ourselves for being trusted advisors to marketing leaders; Together we transform marketing’s organizational design—and the orchestration of work across internal and external teams—to achieve personalized customer experiences at scale. We like to think our clients span years, not just projects.
In this special episode, Zee Jay Digital’s Managing Director Eric Rotkow joins host Veronica Bright to discuss the difference between marketing and digital transformation, the number one reason why nearly 70% of transformations fail, and the unique opportunities presenting themselves to marketing operations leaders in 2019.
Guest: Eric Rotkow
As the Managing Director at Zee Jay Digital, Eric works with marketing leaders to bring forward new operational and management approaches that transcends technology and talent. Eric believes that while marketing technology is fundamentally important and useful, marketing leaders must reconceive how they operate and engage customers before applying technology. Marketing needs to establish agile operating frameworks that allow the freedom and flexibility to adapt to change without disruption as new capabilities emerge. Prior to Zee Jay, Eric led marketing operations practices at prominent global consulting- and software development-firms. He has extensive corporate marketing- and agency-side experiences.
Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.