As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer experiences. As personalization technology becomes more widespread and well understood, the ability to apply technical expertise creatively is ever more critical. The need for creative, data-driven insight in driving these strategies provides further evidence that today’s marketers are always bridging the gap between art and science, creative and tech, left and right brain.
Guest: Yasemin Ackakaya
Yasemin is a marketing executive who leads a team of customer-experience and loyalty experts, and leverages her engineering background to approach marketing data from a system-thinking perspective. Yasemin is well-versed in the data-driven and technology-led side of personalization, yet recognizes that the most important part of designing relevant and important customer experiences is empathy.
Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.