Welcome Eden Kellner

Zee Jay Digital + MERGE is pleased to make it known that Eden Kellner, MBA, CCMP, has joined the firm as Senior Solutions Architect. Eden joins forces with fellow team members to help enterprise and high-growth organizations leverage the full potential of Content Supply Chain solutions—including Adobe Workfront. The goal? To drive successful change initiatives and optimize processes for sustainable growth and success.

“Eden comes to Zee Jay with an outstanding track record of clients who she’s helped thrive,” said Eric Rotkow, EVP Platforms. “In Eden, clients see consultants who could not be more invested in their personal and business success.”

Zee Jay Digital, an Adobe Gold Partner with Workfront specialization, was recently acquired by MERGE, a premium storytelling technology company seeking to expand its platform capabilities.

Eden’s super powers include leading organizational transformations, driving adoption of new systems and processes, and fostering a culture of change readiness. Most recently a Professional Service Senior Consultant with Adobe Workfront, Eden is proficient at conducting change impact assessments, developing change management plans, and executing communication strategies to ensure seamless transitions. In addition, she’s well-versed at analyzing and re-engineering existing processes to eliminate inefficiencies, reduce costs, and make operations more effective.

Eden’s known for ability to provide one-on-one executive coaching to leaders, so they can develop and enhance their leadership skills, emotional intelligence, and strategic decision-making.

“I’m passionate about delivering value to my clients, exceeding their expectations, and building the productive, long-lasting relationships that work for the good of all involved,” she said.

Zee Jay Digital expands MERGE’s Platform offering by adding Adobe Workfront capabilities

CHICAGO--(BUSINESS WIRE)--(October 4, 2023) MERGE, a premium storytelling technology company that promotes health, wealth and happiness, announced today the acquisition of the Adobe Workfront platform partner, Zee Jay Digital. This addition expands MERGE’s Adobe platform capabilities and makes MERGE more effective at managing content supply chains for clients.

Zee Jay Digital, based in the United States, is a top-rated Adobe Workfront partner that helps enterprise and high-growth organizations better orchestrate and automate their content supply chain by designing and implementing transformational digital operating models across marketing, creative, sales, IT and PMO’s.

“Managing effective content supply chains is vital for high performance and growth,” said Patrick Venetucci, chief executive officer of MERGE. “Uniting Zee Jay Digital’s transformational digital operating models with MERGE’s storytelling and technology focus elevates our ability to expand platform capabilities by adding best-in-class Workfront expertise, allowing for more effective management of storytelling supply chains for clients.”

Zee Jay Digital is an Adobe Gold Partner with Workfront specialization, a two-time Adobe Partner of the Year, and one of four Specialized Adobe Workfront partners in the Americas with experience delivering hundreds of client implementations.

“Zee Jay Digital’s deep knowledge and focus on the Workfront component of the content supply chain puts it at the helm of team collaboration and technology,” said Eric Rotkow, executive vice president, platforms and Zee Jay Digital founder. “Together, Zee Jay Digital and MERGE can further the respective visions of marketing leaders.”

“Zee Jay Digital and Adobe have had a strategic partnership since 2017, with a shared goal to transform content workflows for digital-first brands and businesses,” said Tony Sanders, Senior Director, Americas Partner Sales at Adobe. “With this acquisition, MERGE gains even deeper marketing domain expertise and consulting capabilities in work management technology, a critical component to reimagining content supply chains.”

MERGE provides an instant operational infrastructure to support Zee Jay Digital’s rapid growth and adds critical digital capabilities, including additional platforms, CX and performance marketing. As a storytelling technology company that promotes health, wealth and happiness in the world, MERGE is creating a modern, integrated model that effectively blends creative, experience and technology solutions.

MergerTech acted as the exclusive investment banking advisor to Zee Jay in this transaction. Terms of the transaction were not disclosed.

About MERGE

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Fidelity. With 800+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

About Zee Jay Digital

Agencies and enterprise marketing organizations count on Zee Jay Digital to help them stand-out in a competitive world. Zee Jay is a gold Adobe Solution Partner, and one of only four partners in the Americas that’s achieved Adobe Workfront’s Specialized status. A two-time Adobe Partner of the Year, and the architect of Work Experience (WX™) Master Planning, the boutique digital ops consultancy has led 100s of Adobe Workfront implementations and 1,000+ integrations using Workfront Fusion. More than 97% of clients say they’ll use Zee Jay again and again.

Contacts
Michelle Riley
mriley@mergeworld.com

Global Beauty Company's Marketing Future Looks Good

In the fall of 2022, a leading global cosmetics and beauty retailer chose Adobe Workfront to replace their current packaging work management database by the end of the year. With more than 100 team members across multiple marketing divisions, the goal was to establish a streamlined approach to manage execution and storage of large numbers of packaging assets for multiple products across five divisions.

With a portfolio of iconic brands that transform the lives of women and men around the world, the company chose Zee Jay Digital as its implementation partner. Known for helping its clients deliver personalized customer experiences at scale, Zee Jay worked closely with the client to optimize digital operations across Global Marketing, Packaging Design & Development, as well as Legal/Regulatory.

Within weeks the implementation was complete. New processes were documented; persona journeys defined; and the solution configured—enabling the company to better compete in the digital age.

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Solution Services and Managed Operations Added to Meet Customer Need

PROVIDENCE, R.I. (Mar. 30, 2023)Zee Jay Digital today announced it has enhanced its Managed Services offerings for Adobe Workfront®. The boutique digital ops advisory has added Solution Services and Marketing Operations to its line-up of ongoing services available to enterprise marketing organizations and agencies.

“We’re pleased to expand our managed services to help both new and existing clients protect their Workfront investment—and enable continuous improvement long-term,” said Eric Rotkow, Zee Jay’s founder and managing partner. 

The range of Zee Jay Digital’s Managed Services now includes: 

General Support Services: Ad hoc Q&A; best-practice advisement; system administrator enablement & support

Training/Enablement: New hire basic or custom training; live (remote) or recorded sessions; customer training materials based on materials initially used

User Adoption Services: Usage measurement; consultation on solution usability, user surveys 

System Maintenance: Add/delete users and reset passwords; data and configuration hygiene

Solution Services: New solution consultation and design; new functionality build outs; existing solution enhancements

Marketing Operations: New/existing workflow and project management solutions; asset/annotation support; financial closeouts, fiscal year set-up

See all Managed Services here.

The 2X Adobe Workfront Partner of the Year has long been known for providing the consulting and technology implementation and integration services that help marketers get more work done faster. With the expansion of its Managed Services offerings, Zee Jay signals its commitment to helping new and existing clients overcome obstacles, increase user adoption, and continuously build out new functionality. 

Tony Sanders, senior director, Americas partner sales at Adobe, supports Zee Jay’s broadened scope of managed services: “Our organization shares Zee Jay’s commitment to helping Adobe Workfront customers get the most value out of their work management investment over time. A commitment to continuous improvement in team efficiency enables our shared clients to win in the market.”

About Zee Jay Digital
Break down silos, connect your content supply chain, transform work. Agencies and enterprise marketing organizations count on Zee Jay Digital the help them stand-out in a competitive world. Zee Jay is a gold Adobe Solution Partner, and one of only four partners in the Americas that’s achieved Adobe Workfront’s Specialized status. A two-time Adobe Partner of the Year, and the architect of Work Experience (WX™) Master Planning, the boutique digital ops consultancy has led 100s of Adobe Workfront implementations and 1,000+ integrations using Workfront Fusion. More than 97% of clients say they’ll use Zee Jay again and again.

 

© 2023 Enterprise Marketing Services LLC, d/b/a Zee Jay Digital. WX and Work Experience Master Planning are trademarks or service marks of Enterprise Marketing Services LLC. Adobe and Workfront are trademarks or registered trademarks of Adobe, Inc.

Summit: One Stand-Out Conference

Conversations around the state of the content supply chain (and how to make it better) resonated everywhere at the 2023 Adobe Summit Conference in Las Vegas.

The key takeaway among the Zee Jay team members at the show: There’s a lot of anticipation and optimism out there among agencies and enterprise marketing organizations making the move to automate, and optimize, their operations now. 

Many of these forward-thinking marketing ops leaders visited the Zee Jay booth at the late March event. What did they want to talk about? Breaking down silos … and transforming work. The conversations those that visited our booth centered around doing what it takes to stand out in an increasingly competitive business environment. 

Thanks to our current and future clients who spent time in 1:1 sessions with our consultants and for those who stayed for an Adobe Workfront demo. And a special shout out goes out to the attendees of the presentation featuring Sara Spille, Marketing Technology & Operations Manager at Zee Jay’s valued client Kroger. We trust you came away with the insights needed to help you move forward in your work management journey. 

For more information, download the presentation “Kroger Gains Super Marketing Ability via Workfront and Zee Jay” available on our Summit page now.

In-House Agency: On Course With Zee Jay Digital

After four years of using Adobe Workfront, a 3,000-employee non-profit association's in-house agency had achieved meaningful improvements in data collection and project management. The ability to quantify projects, assets, hours, and clients served was making a real difference in the efficiency of the organization.

In 2022, leadership made the strategic decision to take steps needed to take advantage of the work management tool’s potential to provide even more benefit. Strengths inherent in the system weren’t being fully utilized and needed to be tapped to increase ROI.

The organization partnered with two-time Workfront Partner of the Year Zee Jay Digital to assess how the solution was being used, develop a vision going forward—and create a roadmap defining actions required to close the gap between current and desired states.

Learn how this organization was able to:

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Award-Winning Workfront Partner and Its Client Kroger to Present at 2023 Adobe Summit Zee Jay Digital to Offer 1:1 In-Person Consulting Sessions Throughout the Three-Day Show

PROVIDENCE, R.I. (Feb. 10, 2023)—Zee Jay Digital today announced that it is presenting at the Adobe Summit Digital Experience Conference in partnership with its client Kroger. In addition, the two-time Adobe Workfront Partner of the Year, one of 130+ sponsors of this year’s global event, is offering complimentary 1:1 consulting sessions March 21-23 at show venue The Venetian Resort Las Vegas.

This is the first time since 2019 the Summit conference is being held in-person as well as online. More than 120,000 people from around the world attended last year’s virtual event. Adobe expects to draw more than 8,000 attendees in-person, as well as have a substantial digital presence, at the upcoming show.

Zee Jay will meet with current and prospective clients at booth #1036. In addition, Zee Jay’s Eric Rotkow and client Kroger’s Sara Spille are featured in an in-person, case study session as part of the Collaborative Work Management track on Tuesday, March 21 at 2:30 p.m. PDT. Learn more.

Spille and Rotkow will discuss how Kroger’s aggressive and flexible approach to implementing Adobe Workfront streamlined its 500+ member in-house marketing organization. With ambitious productivity goals in place, the Adobe Workfront platform was successfully implemented, and all projects centralized into the single solution. The initial roll-out of Adobe Workfront in 2020 resulted in a 35 percent savings of time spent on project management—and optimization continues today.

“The goal was improving visibility, prioritization, and collaboration by overcoming silos and intentionally orchestrating CX via technology,” said Rotkow, managing director and founder of Gold Adobe Solution Partner Zee Jay. “We worked in partnership with Kroger to help its multi-brand, cross-channel in-house agency break down silos, transform operations … and stand out among the competition,” he added.

Spille, marketing technology & operations manager for the 2,800-store chain, will describe what it takes to enable ability to deliver personalized customer experiences at scale to better compete in the digital age, including: A process design-first approach; an iterative system design methodology; and integration of adjacent solutions as part of initial roll-out.

In addition to Rotkow, members of the Zee Jay team attending Adobe Summit include: Jake Wells; Paige Sargent; Heather Lambert; Shawn Sadowski; and Krista Beggan. These and all Zee Jay consultants have front-line experience in marketing organizations and agency environments. Summit attendees are welcome to schedule meeting time at the show and/or a live demonstration of Adobe Workfront here.

About Zee Jay Digital
Break down silos, connect your content supply chain, transform work. Agencies and enterprise marketing organizations count on Zee Jay Digital the help them stand-out in a competitive world. Zee Jay is a gold Adobe Solution Partner. A two-time Adobe Partner of the Year, and the architect of Work Experience (WX) Master Planning, the boutique digital ops consultancy has led 100s of Adobe Workfront implementations and 1,000+ integrations using Workfront Fusion. More than 97% of clients say they’ll use Zee Jay again and again.

Zee Jay Helps Retail Leader Establish Single Source of Truth for Marketing Activity

A leading U.S. musical instrument retailer recently chose Adobe Workfront to become its work management system of record. The 290+ store organization selected Zee Jay Digital as its implementation partner.

Working closely with the client’s marketing leaders and internal implementation champions, Zee Jay, a two-time Adobe Workfront Partner of the Year, helped harmonize marketing process across the board. The result? More than 150 team members successfully migrated from its current work management database to the Adobe Workfront enterprise platform.

Learn how this organization was able, within weeks, to:

Find out more about how this client, working in partnership with Zee Jay, successfully addressed a range of challenges across the marketing organization.

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Tired of rework, missed deadlines and wasted time?

Those who work in creative and operations at agencies and in-house marketing organizations understand the frustration when workflow doesn’t proceed as planned. Most have experienced first-hand frustrations like these:

Helping marketers get rid of distractions that keep them being their creative best is (or should be) a high priority in today’s competitive world. That’s why marketing leaders are increasingly turning to Adobe Workfront as the solution to “trash the noise” once and for all.

These leaders are learning that the best way to optimize the customer experience (the goal of each and every one of them) is to make the work experience better.

Eliminate inefficiencies that impede customer experience

“Noise” in the workplace prevents companies from delivering the personalized customer experiences at scale needed in today’s competitive world.

In many cases efforts to address the issue have included deploying multiple MarTech applications. But, unless steps were taken to make sure the apps work well together, process and data gaps will trip up those who need to use them more often than not.

Marketers, while they may have plenty of automation at their fingertips, are still not able to work in a cohesive way. Work doesn’t move as quickly as possible, creativity suffers, and intended experiences aren’t delivered.

Employ a chassis to connect tech stack components

To orchestrate work across the marketing value chain requires an ecosystem view. Once a Workfront foundation is established, upstream, concurrent, and downstream systems seamlessly flow, including:

A single, integrated platform—Adobe Workfront—is what it takes to trash the noise. Get rid of what distracts your marketers by putting a single, integrated platform in place to optimize the Work Experience (WX) and fuel the Customer Experience CX.

55%
↑10% pts
15%

Investment in work management is the #1 way cited by marketing leaders to increase productivity
Number of workers who say doing their best work is more important than pay
Business growth achievable not by changing what marketing does, but transforming how work is done

For more information, download the Work Experience (WX) Master Planning white paper.

Client Achieves Single Source of Marketing and Digital Sales Truth

A leading provider of medical technology tapped Zee Jay Digital to put Adobe Workfront solutions in place to give its 100+ marketing and digital sales team members tools needed to better plan, predict and collaborate—and deliver more meaningful outcomes.

Soon the teams were up and running on Adobe Workfront—and accessing the digital content hub via integrations made possible by Workfront Fusion.

Throughout implementation and integration, the organization worked closely with boutique digital ops advisory Zee Jay Digital to define processes, configure the solution, onboard team members … and position the client for ongoing success.

What you will learn:

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