In 2019, Fresenius Medical Care North America, a leading healthcare organization, chose Workfront as its work management system of record. The decision led to an extensive streamlining of work intake and the execution of efficient workflows for a team of 90+ marketers supporting multiple business lines. The implementation encompassed not only putting Workfront in place, but integrating each component of the marketing technology stack. A critical component of this MarTech ecosystem connectivity was the integration of Workfront with Veeva Vault PromoMats, FMCNA’s platform for medical, legal, and regulatory (MLR) review-and-approval. Together, Workfront and PromoMats address a gap which FMCNA and many other Life Sciences marketing organizations struggle with around the planning and management of all marketing work that happens before and after the MLR review.