Zee Jay Digital and Seismic Announce Alliance

Sales enablement platform provider and marketing transformation firm team up to fuel flow of marketing content to sales

PROVIDENCE, R.I., SAN DIEGO (Feb. 25, 2021)—Zee Jay Digital, a marketing transformation consultancy, and Seismic, the industry-leading sales and marketing orchestration solution, today announced a strategic partnership. The two firms are joining forces to empower enterprise organizations to better leverage rich marketing content to drive revenue in distributed sales organizations.

“Content is the fuel,” said Eric Rotkow, Managing Director of Zee Jay Digital. “Our work as management consultants for enterprise leaders is aimed at instilling the operating model, processes and technology that help marketing provide content that speaks to buyer’s needs faster than ever before.”

“Seismic is the ‘glue’ that brings together the sales and marketing tools that orchestrate engaging buying experiences at scale,” said Preseetha Pettigrew, Global VP of Strategic Alliances at Seismic. “We’re pleased to join forces with Zee Jay Digital, a firm that works with us to deliver the strategic implementation and integration that enables our shared customers to bridge the gaps between sales and marketing.”

Seismic + Zee Jay Digital bring a complement of capabilities to the leading brands they serve. Zee Jay Digital’s focus on transforming the content supply chain that feeds all customer touch points allows joint customers to get even more return on their investment in Seismic’s sales enablement solution.

The two organizations bring distinct strengths to the table:

  • As the preeminent Workfront work management software partner, Zee Jay Digital lets Seismic customers better collaborate across their organizations and integrate with core operational technologies.
  • As the leading sales enablement platform, Seismic equips Zee Jay Digital with a solution to help clients bridge content creation with the sales teams that drive revenue.

The newly formed partnership gives joint clients the ability to create a productive content ecosystem, aligning systems, processes and teams from both sales and marketing. “From lead generation and qualification to moving prospects through the funnel via targeted, personalized outreach, Seismic and its partners enable an optimized buyer experience that delivers faster deal cycles and higher win rates,” said Seismic’s Pettigrew.

“What Zee Jay Digital does is provide the strategic groundwork to fuel the content supply chain, and provide ready access by sales to marketing’s content,” explained Rotkow of Zee Jay Digital. “Together our organizations help increase sales’ operational efficiency while also boosting the impact of marketing’s output.”

The coming together of Seismic and Zee Jay Digital takes the industry forward in addressing the age-old challenge of sales and marketing alignment. With a shared approach to engagement with buyers, seamless orchestration between the two organizations, and common metrics that provide insight going forward, the partnership brings value to the market.


About Seismic

Seismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform™ delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform™ integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia. Visit Seismic.com


About Zee Jay Digital

Zee Jay Digital helps organizations structure, operate and compete in a digital world. We transform a company’s Digital Operations—and the orchestration of people, process and technology across internal and external teams—to achieve personalized customer experiences at scale. The consultancy was named Workfront Partner of the Year in 2020 and 2019; is a partner with Seismic, Allocadia and Widen; is a founding member of the Global Work Management Alliance; and has extensive experience with the Adobe suite, now part of Workfront. Clients include Whole Foods + Amazon, John Hancock, Nike, TJX, Anheuser-Busch, UHS, AAA, Fresenius, Ledvance, Kroger, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle and more. Visit ZeeJayDigital.com.

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