Zee Jay Digital helps Kroger, Fresenius Scale Personalization and Compliance

Industry leaders power the marketing supply chain with Adobe Workfront

PROVIDENCE, R.I.; (Mar. 31, 2021)—Zee Jay Digital announced two customer successes coinciding with Adobe Summit, the Digital Experience Conference, an annual event held virtually this year April 27-29. Digital Ops initiatives by 2X Workfront Partner of the Year Zee Jay are enabling Kroger and Fresenius (FMCNA) to deliver personalized customer experiences at scale to better compete in a digital world.

“We’re pleased to feature two case studies that outline the experiences of two Zee Jay Digital clients who’ve recently transformed their marketing organizations,” said Eric Rotkow, managing director and founder of the digital operations consultancy. “Fresenius and Kroger are now benefitting from the ability to connect corporate strategy with marketing outcomes through new and existing technology,” Rotkow said.

Kroger: Grocery Chain Achieved Super Marketing Capabilities

Kroger, the 2,800 store grocery chain based in Cincinnati, took an aggressive and flexible approach to implementing Adobe Workfront + Adobe Workfront Fusion in 2020. Rolling out early this year, the transformation anticipates saving 35% of the 325-person marketing team’s time spent in project management—time that will be redirected toward producing the personalized marketing needed to better compete.

“Our team and the Zee Jay team dug in with dozens of key associates to intimately understand work now, and iterate on new ways of working in the future,” said Sara Spille, Kroger marketing’s third-party systems platform manager. “Our goal was to enable projects to flow smoothly and seamlessly across all teams and systems—to save time and money, and help us better serve our customers,” Spille added.

Fresenius: Integrating a Best of Breed Stack for Scale and Compliance

Global provider of healthcare products and services Fresenius chose Workfront as its work management system of record, and selected Zee Jay Digital to provide the advisory, implementation and integration services to transform the way its 90+ marketers worked.

Derrick Greene, tasked with managing FMCNA’s marketing technology solutions, recognized that integrating essential systems the marketing teams use every day with Workfront would not only increase efficiency and productivity, but drive user adoption as well.

“We needed SMEs who understood the platforms and the workflows,” said Greene, describing the decision to partner with Zee Jay Digital. The digital operations consulting firm helped Fresenius ensure that maximum benefit is derived from Workfront + Workfront Fusion, the entire marketing stack, and Veeva—an application used in the life sciences industry to manage compliance.

“Folks here are seeing the power of Workfront right now because we’re not in the office,” said Greene, referring to the remote working environment that coincided with this initiative. “When it comes to communication, collaboration, as well as coordination across functional groups, it’s key.”

In the case of both Fresenius and Kroger, integrating essential systems the teams use every day with Workfront via Workfront Fusion was key. “Both teams integrated tools already familiar within their marketing organizations,” said Rotkow, referring to solutions such as digital asset management, email automation, and measurement reporting. “This is a strategy that not only enourages adoption of the work management solution, but allows users to get even value from existing tools.”

About Zee Jay Digital

Zee Jay Digital helps organizations structure, operate and compete in a digital world. The consulting firm transforms a company’s digital operations—and the orchestration of people, process and technology across internal and external teams—to achieve personalized customer experiences at scale. Named Workfront Partner of the Year in 2020 and 2019; Zee Jay partners with Allocadia and Widen; is a founding member of the Global Work Management Alliance; and has extensive experience with the Adobe suite , now part of Workfront. In addition to Kroger and Fresenius, clients include Whole Foods + Amazon, John Hancock, Nike, TJX, Anheuser-Busch, UHS, AAA, Ledvance, Kroger, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle and more. Visit ZeeJayDigital.com.

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