What are the unspoken rules of leadership? Learn the science behind the words and actions that influence others—with author, marketer and speaker Jamie Turner.
More than 50% of employees quit their jobs because of their managers. More than 80% of employees don’t trust their managers to do the right thing. These and other studies show that just because someone manages people doesn’t necessarily make them a good leader. Good leaders aren’t necessarily born. Instead, they’re made.
In fact, Harvard Business Review reports that only 5% of our leadership and persuasion ability is based on our cognitive ability. Most of our ability (53%) is driven by our maturity, ambition, sociability, and curiosity. The science of leadership is a subject Jamie Turner has studied across his career in marketing, writing and speaking. He and I discuss just what the unspoken rules are, and how aspiring leaders can unpack the four pillars that help them lead their people in ways that deliver positive outcomes.
In this episode, I discuss these challenges and strategies for alleviating them with our guest, Jamie Turner.
Guest: Jamie Turner
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other global brands tackle complex business problems. A regular guest on CNN and HLN on the topics of marketing, business leadership and branding, Jamie is also co-author of Go Mobile, the #1 best-selling mobile marketing book on Amazon when it was first released; How to Make Money with Social Media, now in its second edition; and Digital Marketing Growth Hacks. His upcoming book, An Audience of One, publishes in Sept. 2021. Jamie is also the CEO of 60SecondMarketer.com. Jamie has been profiled in marketing textbooks and speaks at trade shows, events, and corporations around the globe.
Check out Jamie on Twitter @AskJamieTurner and via his blog at 60SecondMarketer.com/blog.
Host: Veronica Bright
Veronica Bright is Director of Digital Solutions & Automation at Zee Jay Digital, a boutique Digital Ops Advisory. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.