One of the world’s largest and most trusted domain registrar, web hosting, and online services providers, recognizes the importance of deploying specialized solutions to meet the distinct needs of marketers and engineers.
Serving a worldwide community of millions of customers, this service provider turned to Zee Jay Digital to make sure its marketing and engineering organizations not only had tools in place to meet respective needs but to ensure each solution worked in tandem.
The organization's primary goal in working with Zee Jay on this ambitious integration initiative? Providing a work experience that keeps teams productive, and in turn enables the company to deliver services and support that help customers grow and succeed.
Zee Jay worked closely with its client to ensure each team had the functionality needed to do their jobs well, with the friction-free integration required to avoid conflict and compromise.
Using Workfront Fusion to connect the Workfront API to the Jira API, Zee Jay and the client facilitated the creation of a customized ecosystem that meets needs of both marketers and engineers.
The low-code approach—bringing functionality to each application that it didn’t possess natively—is an efficient way to close data and process gaps, and bridge interconnected activities that drive the customer experience.
The Adobe Workfront platform now automatically connects to Jira’s projects and tasks—so workflows are synced, work is completed faster, and the work experience is enhanced.
|BEFORE Workfront to Jira Integration||AFTER Workfront to Jira Integration|
|Marketing team member makes identical requests in both Workfront and Jira to activate a project.
||Marketing team member makes a request in Workfront, and it’s automatically made in Jira too.
Future integrators should take the following steps to ensure a smooth process:
Each team within the client organization feels an affinity for their preferred management software. Zee Jay enabled the Workfront to Jira approach to make sure everyone across the work management continuum is as productive as possible—for the benefit of each manager and user, and the entrepreneurs this service provider serves.
|Workfront||Workfront to Jira||Jira|
Step one in the Workfront to Jira integration was to create rules to keep solutions aligned at key points.
From there, the project team worked to enable data capture and reporting capabilities for visibility into all marketing activities; established technology governance and security across systems; and implemented change-management initiatives to ensure user adoption across the board.
In today’s fast time-to-value environment, the discipline of rigorous testing can get overlooked. Because of the complex orchestration of trigger and data synchronization is necessary for successful integration, testing is required. Precise scripts and data governance need to be a prime focus, with no shortcuts taken—all while keeping timelines predictable.
The importance of test scripts: It’s vital to create User Acceptance Testing scripts to clearly identify and test all key behaviors. Regression testing logs ensure changes do not have unexpected downstream impacts to other system functions.
Strong data governance plays a key role: With direct impacts to the automation functionality, ensuring that data is usable, accessible and protected is crucial to decision making, operations support—and integration success.
Careful stakeholder management is critical: Ensuring all impacted team members (with both systems) are informed of downstream UAT testing impacts avoids user confusion, and helps meet pre-stated goals.
The outcome of this multi-phase project affecting hundreds of marketing and technical team members worldwide will be realized in coming months as work is seamlessly shared across teams. Parallel to realizing the benefits of the Jira integration, the Zee Jay and client teams are already developing new Workfront integrations to content creation and publication systems in this fast-paced environment.
About Zee Jay
Zee Jay Digital fuels an organization’s customer experience with aligned and agile operations, and a smart approach to process. The boutique digital ops advisory helps marketing, creative, sales and IT/PMO leaders orchestrate work across teams to better compete in the modern world. Adobe Workfront Partner of the Year in 2019 and 2020; Brandmaker, Allocadia and Widen partner; and founding member of the Global Work Management Alliance, Zee Jay’s experience enables clients to maximize benefit of the entire Adobe suite, as well as best-of-breed applications. Clients include DotDash Meredith, Kroger, Palo Alto Networks, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle, Fiserv, Take 2 Interactive, Manulife, Nike, TJX, Anheuser-Busch, Fresenius, HD Supply, Lexmark, and more.