Agile Marketing: Challenges, Misconceptions, and Why Its more than a Buzzword
Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the software development world, many marketing leaders see the value in adapting the principles and mindset of agile methodology to meet the needs of modern marketers.
In this episode, we will explore some of marketing leaderships’ unspoken questions, and many of the misconceptions that marketers face as they strive to become more agile.
Guest: Andrea Fryrear
Andrea Fryrear is an Agile marketing coach, keynote speaker, and author of “Death of a Marketer.” She is also the president of Agile Sherpas, an agile marketing training and consulting firm.
Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.