A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert


What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness.

In this episode, global brand authority Erika Syzchowski joins us to discuss the nuances of being a brand expert turned entrepreneur, and shares honest insight into her challenges, mistakes, and successes across several industries.

Guest: Erika Szychowski

Erika Szychowski is fearless. She’s also an influencer, social disrupter, solution-seeker, collaborator, world traveler, harem leader, and damn good baker. A global citizen, Erika has lived around the world, and her career has taken her to over 70 countries. She’s a global branding authority who specializes in sports and entertainment, financial services, fashion — and now food. Her impressive client work has spanned from The Rolling Stones to the Olympic Games. Over the years she has “collected” people, not things, and this trusted inner circle of dear, beloved friends is the core of Erika’s greatest adventure to date: Founder and CEO of Good Zebra, a better-for-you snack food company.

Host: Veronica Bright

Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.