Reconceive how marketing operates and engages customers
Transformation is intimidating, and knowing where to start is not always obvious. Often, transformation is triggered by the need to replace a single system, revealing a complex mix of interdependencies. In other cases, leaders just know it’s time.
Whatever the reason, leaders must take a step back to reconceive how marketing operates and how it engages customers. This big-picture thinking is necessary to establish a marketing function that will accommodate changes in customer behavior and technology without disruption as new capabilities emerge.
Zee Jay Digital’s approach puts marketing’s operating model at the center of change. With the right operating model, marketing can thrive in a perpetual state of change — with flexibility and freedom, within a framework.