Organizational Transformation

Reconceive how marketing operates and engages customers

Transformation is intimidating, and knowing where to start is not always obvious. Often, transformation is triggered by the need to replace a single system, revealing a complex mix of interdependencies. In other cases, leaders just know it’s time.

Whatever the reason, leaders must take a step back to reconceive how marketing operates and how it engages customers. This big-picture thinking is necessary to establish a marketing function that will accommodate changes in customer behavior and technology without disruption as new capabilities emerge.

Zee Jay Digital’s approach puts marketing’s operating model at the center of change. With the right operating model, marketing can thrive in a perpetual state of change — with flexibility and freedom, within a framework.

APPROACH TO TRANSFORMATION

Holistic redesign of the marketing capabilities needed to thrive in today’s perpetual state of change.

Our approach

The right operating model will address the questions:

What are marketing’s responsibilities for the firm?

How does marketing interact with adjacent functions?

What capabilities are needed now? In the future?

Which capabilities are in-sourced, and which are outsourced?

How does the global footprint accommodate speed, scale and relevancy?

Which areas govern standards? Which areas are free to operate independently?

The outcomes of our approach include functions aligned to unlock high-caliber performance formerly trapped in traditional silos, and a flexible marketing operating model that accommodates perpetual change and continuous demand for new capabilities.