Agile Organizational Design for a New Approach to Marketing


Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org deign that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution. 

Guest: Marianne Hewitt

 Marianne Hewitt is an experienced consultant and entrepreneur who has worked with Fortune 100 companies in marketing and sales where she design growth programs, work flow and organizations for an omni-channel world. She left IBM 12 years ago to launch her consulting business, where she focuses on helping her clients achieve profitable growth and retention.. These programs focus on getting people to think about if they are organized the right way, how to build teams to work in an omni-channel way that provides profitable growth, but also to provide challenging and exciting careers for marketers.

 Check out The Growth Strategy Group and read Marianne’s article to see all the graphics referenced in this episode!

 Host: Veronica Bright

Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.