Realities of Reporting to the CMO
There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting to the CMO for top retail brands, including Wal-Mart and Whole Foods, with marketing operations leader Kelley Troia.
Check out our blog post featuring a conversation with Kelley Troia and lessons learned from retail giants Walmart and Whole Foods.
Guest: Kelley Troia
Kelley brings us her insight from over 20 years in the retail and hospitality industries, most recently as Vice President of marketing operations at Whole Foods. She is also the founder of the boutique event planning agency Clandestine Events and Experiences.
Host: Veronica Bright
Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.